'90s

      English

      Etymology

      A common shortening of 1990s.

      Noun

      '90s (plural only)

      1. The 1990s.
        • 2003, Nancy MacDonell Smith, The Classic Ten: the true story of the little black dress and nine other fashion favorites:
          While the clothes of the '80s were too flashy and fantastic for denim to gain much of a foothold in fashion, the ‘90s were ripe for a denim revival. The first wave of ‘90s fashion denim was dark and stiff, similar to the pristine denim of the '50s in all but its high price, which, for a pair of high-status jeans by a designer such as Helmut Lang, could be several hundred dollars.

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      Last modified on 9 August 2012, at 10:32