1978, James Boggs, Conversations in Maine: Exploring Our Nation's Future, page xii
I was one of the radicals of the post-war "Pepsi generation," the "rootless generation," the "do-it-now generation" moving around the country,
1992, Bethany Campbell, Spellbinder, page 106
"Pepsi. She saw this vicious killer Pepsi bottle and she sprang to save us from it — no wonder J immie named her Fang."
1992, Robert Goldman, Reading Ads Socially, page 101
Parent-child embraces are the culmination of intensely stirring dramas in Coke and Pepsi ads.
1995, Theo d' Haen, Johannes Willem Bertens, Narrative Turns and Minor Genres in Postmodernism, page 237
The italicized additions to the text help to create a mythic story of a noble dominant culture (diet-Pepsi-thin, full of charity) versus a demonized other
1998, Janet Kuypers, The Window: This is the Window I Was Looking Through, page 53
I think people are like Pepsi bottles. You remember those glass bottles? Pop always tasted better in those bottles, you could just like swig it down easier,
2003, Jane Haddam Conspiracy Theory, page 39
Seriously, Tibor thought, in real life, people do not argue about Coke and Pepsi. Maybe he ought to stop watching television and change his ISP to something
2012 October 19, Virginia Heffernan, “Closing night at Newsweek” [1], Yahoo! News
Long considered the Pepsi to Time Magazine's Coke, Newsweek nonetheless has an illustrious history.