"When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up."
The serious (and hilarious) video discusses how cat videos are becoming "an unbelievably effective new business tool," which John St. promises to capitalize on by creating the world’s first and only catvertising agency, complete with kitty video studio.
Canadian ad agency’s new "Catvertising" video announcing a fake cat-video creative division is accused of ripping off an earlier viral video about "Kittywood Studios."
Students in the Marketing 425 course "Advertising Management" at the Eller College of Management - affectionately nicknamed "425 Catvertising" - spent the semester developing the campaign...