In the first such event last November in Soho's Coach and Horses, participants were asked the ungoogleable question, "agtaq gufnx mbvrp eselx vurnm xsmqc aqzxa gakro altam yrvtn tpqzy vgnbx nofqw gonov?"
"If Google makes every person with the first name 'John' ungoogleable for a day, and if online retailers refuse to access cookie data for a day, and if content providers double the amount of advertising for a day, pressure can build before the Directive comes to a vote."
