HoJo's

English

Proper noun

HoJo's

1. (US, slang) Howard Johnson's (the chain of fast food restaurants).
   • 1970 August 12, Gael Greene, Time Magazine, page 12:

     "Often on the highway, weary and wary, we spurn the unknown and cheerfully drive on for the promise of a Howard Johnson's and its familiar dèja vu. HoJo's has a warmly reassuring predictability."

   • 1973, Stephen A. Kurtz, Wasteland: Building the American Dream, page 23:

     "The genius of Hojo's , of course , lies in its conscious pastiche of everything that is cozy and traditional - church spires , town halls , and cottages — to perform a thoroughly modern function."

   • 2018, Bob Niest, “Whatever Happened to Howard Johnson's Restaurants?”, in Kiplinger‎^[1]:

     "In the 1950s and '60s, the restaurant chain affectionately known as HoJo's was a can't-miss attraction for baby boomer kids being carted around in the car by their Greatest Generation parents. Howard Johnson’s was a pioneer of the nationwide roadside restaurant, replicating from coast-to-coast everything from its signature orange roof, cupola, the Simple Simon and the Pieman plaques, and its limited-menu food items. Howard Johnson's presaged the success of McDonald's doing the same thing."