Weet-Bix

English

Alternative forms

• Weet-bix

Etymology

A deliberate alteration of wheat + biscuit. A trademark owned by Sanitarium Health and Wellbeing Company, used in Australian English from the 1920s onwards.

Pronunciation

• Audio (AU)

  (file)

Proper noun

Weet-Bix

1. (Australia, New Zealand, South Africa) A breakfast cereal sold in Australia and New Zealand, consisting of biscuits of compressed wholegrain flakes.
   • 1995, Dave Warner, City of Light, Fremantle Arts Centre Press, page 320,

     While my Weet-bix soaked, I learned why from morning radio. Premier Malcolm was thought to be on the verge of tendering his resignation.

   • 2002, Sunil Govinage, The Black Australian: Black Swans and Other Stories, page 25:

     “This is my breakfast in Australia. […] ” […] Siri soaked his Weet-bix with kiri-hodi and ate it. Siri′s mother tried it plain.

   • 2009, Steven Herrick, Rhyming Boy, ReadHowYouWant, page 148:

     I′m so nervous at breakfast, I accidentally pour apple juice over my Weet-Bix, not milk. I eat it anyway. It tastes sweet and chewy. I should write to the Sanitarium Health Food Company with my serving suggestion. Call it, ‘Weet-Bix Surprise’.

Derived terms

• have had one's Weet-Bix today

See also

• Weetabix (UK)
• wheat bisk