English edit

Etymology edit

From anti- +‎ marketing.

Adjective edit

antimarketing (comparative more antimarketing, superlative most antimarketing)

  1. Opposing marketing.
    • 1989, John E. G. Bateson, Managing services marketing: text and readings:
      This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

Translations edit

Portuguese edit

Etymology edit

From anti- +‎ marketing.

Pronunciation edit

 
  • (Brazil) IPA(key): /ˌɐ̃.t͡ʃiˈmaʁ.ke.t͡ʃĩ/ [ˌɐ̃.t͡ʃiˈmah.ke.t͡ʃĩ]
  • (Portugal) IPA(key): /ˌɐ̃.tiˈmaɾ.kɨ.tĩɡ/, /ˌɐ̃.tiˈmaɾ.ktĩɡ/

Adjective edit

antimarketing (invariable)

  1. antimarketing (opposing marketing)