Last modified on 27 May 2014, at 01:03

antimarketing

EnglishEdit

EtymologyEdit

anti- +‎ marketing

AdjectiveEdit

antimarketing (comparative more antimarketing, superlative most antimarketing)

  1. Opposing marketing.
    • 1989, John E. G. Bateson, Managing services marketing: text and readings
      This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.