benchmarketing

EnglishEdit

EtymologyEdit

In both senses, blend of benchmark and marketing; but the two appear to have formed independently.

NounEdit

benchmarketing (uncountable)

  1. (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  2. The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.
Last modified on 17 June 2013, at 18:54