booth babe

English

Noun

booth babe (plural booth babes)

1. A female model hired to represent a product and interact with consumers at a trade fair or similar event.
   • 2003, Maximum PC:

     But not every company needed a hottie PR rep or "booth babe" to catch our eye.

   • 2006, Tom Reichert, Jacqueline Lambiase, Sex in Consumer Culture:

     And if a female convention specialist doesn't professionally approach the job, then she's "sitting there going, 'I don't know, I'm just a booth babe...

   • 2006, Eric Sink, Eric Sink on the Business of Software:

     In my opinion, the absolute worst way to generate artificial interest is the tactic that is commonly known as the booth babe.