brand linkage

EnglishEdit

NounEdit

brand linkage (plural brand linkages)

  1. the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category.
    If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

See alsoEdit

Last modified on 4 July 2011, at 16:46