brandjacking

      English

      Etymology

      Blend of brand and hijacking

      Noun

      brandjacking (uncountable)

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      Wikipedia

      1. (Internet) The imposture of the online identity of another person or company.
        • 2009, Joel Postman, SocialCorp: social media goes corporate (page 121)
          This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.
      Last modified on 17 June 2013, at 23:29