Last modified on 22 May 2014, at 22:33

brandjacking

EnglishEdit

EtymologyEdit

Blend of brand and hijacking

NounEdit

brandjacking (uncountable)

Wikipedia has an article on:

Wikipedia

  1. (Internet) The imposture of the online identity of another person or company.
    • 2009, Joel Postman, SocialCorp: social media goes corporate (page 121)
      This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.