Last modified on 7 July 2014, at 00:07

brandscaping

EnglishEdit

EtymologyEdit

Blend of brand and landscaping.

NounEdit

brandscaping (uncountable)

  1. The organization of physical space as an extension or representation of a brand.
    • 2002, Otto Riewoldt, Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG (June 2002), page 8:
      Brandscaping turns the brand itself into a location - an attraction.

Related termsEdit