brandwagon
English edit
Etymology edit
Blend of brand + bandwagon; see jump on the bandwagon.
Noun edit
brandwagon (plural brandwagons)
- (marketing, informal) A trend or craze relating to a marketed brand.
- 2011, Jeffrey H. Gitomer, Social Boom!, page 67:
- Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]
- 2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17:
- Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.