Last modified on 12 February 2014, at 13:28

brick and mortar

EnglishEdit

Alternative formsEdit

NounEdit

brick and mortar (uncountable)

  1. Used other than as an idiom: see brick,‎ and,‎ mortar.
  2. (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]
    Brick and mortar retail stores face online competition.
  3. (UK) Buildings, especially domestic housing.

Usage notesEdit

  • Often used attributively, especially in the form brick-and-mortar.

TranslationsEdit