copy sort (plural copy sorts)
- (advertising) An advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.
- The copy sort results showed few people noticed the company name at the end of the commercial.
- (advertising) An advertising research technique designed to complement the Picture Sort when deconstructing the audience's experience of a television commercial.
- Results of the copy sort were more meaningful after we saw the Picture Sorts results.
Last modified on 10 November 2012, at 01:18