day-after recall test

EnglishEdit

NounEdit

day-after recall test (plural day-after recall tests)

  1. (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
    The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.

ReferencesEdit

  • The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

See alsoEdit

Last modified on 19 June 2013, at 13:22