downmarket

English

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Downmarket

Wikipedia

Etymology

down- +‎ market

Adjective

downmarket (comparative more downmarket, superlative most downmarket)

1. Designed for low-income consumers.
2. Of, or relating to the less prestigious sector of the market.

Adverb

downmarket (comparative more downmarket, superlative most downmarket)

1. Towards the less prestigious sector of the market.

Antonyms

• upmarket

Coordinate terms

• midmarket
• upmarket