embrace, extend and extinguish

EnglishEdit

EtymologyEdit

Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".

PhraseEdit

embrace, extend and extinguish

  1. A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.

AbbreviationsEdit

  • EEE
Last modified on 7 July 2011, at 17:29