Last modified on 20 June 2013, at 21:47

flow of attention

EnglishEdit

NounEdit

flow of attention

  1. (advertising) Research results that plot the audience’s level of attention, moment-by-moment, through a commercial.
    The Flow of Attention results showed us where we were losing the audience so we edited those few spots and had a better commercial.
  2. (advertising) A research technique that deconstructs the cognitive processes of the audience’s selective perception filter.

See alsoEdit