focus group
See also: focus-group
English edit
Etymology edit
Coined by psychologist and marketing expert Ernest Dichter.
Noun edit
focus group (plural focus groups)
- A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.
Translations edit
a group of people interviewed for market research or political analysis
|
Further reading edit
- focus group on Wikipedia.Wikipedia
Italian edit
Etymology edit
Unadapted borrowing from English focus group.
Noun edit
focus group m (invariable)
- focus group
- Synonym: gruppo di discussione