hot button

English

Alternative forms

Noun

hot button (plural hot buttons)

  1. (idiomatic) a central issue, concern or characteristic, especially one that motivates people to make a choice
  2. (idiomatic, marketing) the principal desire that a salesman needs to "hit" in order to make a sale

See also

  • hot button issue

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Last modified on 10 November 2012, at 15:27