hot button

EnglishEdit

Alternative formsEdit

NounEdit

hot button (plural hot buttons)

  1. (idiomatic) a central issue, concern or characteristic, especially one that motivates people to make a choice
  2. (idiomatic, marketing) the principal desire that a salesman needs to "hit" in order to make a sale

See alsoEdit

  • hot button issue
Last modified on 20 June 2013, at 20:32