kidfluence
English
Etymology
Noun
kidfluence (uncountable)
- (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
- 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), ISBN 9780820455808, page 266:
- Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
- 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), ISBN 9780820455808, page 266:
Related terms
Citations
- For more examples of usage of this term, see the citations page.