English edit

Noun edit

mass market (plural mass markets)

  1. A market for goods produced on a large scale for a significant number of end consumers.
    • 2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic[1]:
      Rebellion against the mass market had mass-market appeal, she believed.

Derived terms edit

Verb edit

mass market (third-person singular simple present mass markets, present participle mass marketing, simple past and past participle mass marketed)

  1. To market on a large scale.

Further reading edit