Last modified on 8 October 2013, at 20:45

mass medium

EnglishEdit

NounEdit

mass medium (plural mass media)

  1. Any means of public communication that reaches a large audience
    The movie is to dramatic representation what the book was to the manuscript. It makes available to many and at many times and places what otherwise would be restricted to a few at few times and places. The movie, like the book, is a ditto device. TV shows to 50,000,000 simultaneously. Some feel that the value of experiencing a book is diminished by being extended to many minds. This notion is always implicit in the phrases "mass media," "mass entertainment"—useless phrases obscuring the fact that English itself is a mass medium.  —Marshall McLuhan in "Classroom without Walls", Explorations in Communication[1]

TranslationsEdit