microchunk

English edit

Etymology edit

Noun edit

microchunk (plural microchunks)

A very small piece.
(marketing) Part of a product or service made available separately from its traditional package.

Verb edit

microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

(marketing, transitive) To split up a product or service sold traditionally as a package.
- 2005, November 5, Fred Wilson, "The Future of Media (aka Please Take My RSS Feed)", AVC (blog)
  If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.