Last modified on 27 May 2014, at 13:48

multibrand

EnglishEdit

EtymologyEdit

multi- +‎ brand

AdjectiveEdit

multibrand (not comparable)

  1. (marketing) Involving multiple brands
    • 2007 October 1, Bob Tedeschi, “When Beauty Is More Than a Click Deep”, New York Times:
      Ms. Hoffman, of the Sloan Center, said the multibrand retailing approach of Sephora is still viable, because [] Sephora has invested heavily in its own brand.