Last modified on 17 June 2013, at 23:42
pin the tail on the donkey (uncountable)
- (games) A common children's game involving pinning a piece of material on a specified spot while blindfolded.
- (by extension) Any attempt to aim something somewhither while handicapped in doing so.
- 2001, David F. D'Alessandro, Brand Warfare: 10 Rules for Building the Killer Brand, McGraw-Hill Professional, ISBN 0071398503, page 35,
- Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.