production value

English

Noun

production value (plural production values)

1. (film, performing arts, usually in the plural) A method, material, or stagecraft skill used in the production of a motion picture or artistic performance; the technical quality of such a method, material, or skill.
   • 1969, Toby Haggith, “Face the Music”, in Film Quarterly, volume 22, number 4, page 11:

     Soon the novelty of all-talking pictures wore off and incidental music began to make a comeback. It was, after all, an added production value.

   • 1994, Mark S. Miller, “Helping Exhibitors: Pressbooks at Warner Bros. in the Late 1930s”, in Film History, volume 6, number 2, page 189:

     The New York publicity people asked the studio people if the films were to be shot in colour or not so as to decide if whether to feature that production value in the promotional campaigns.