Last modified on 26 August 2013, at 13:08

selling-edge analysis

EnglishEdit

NounEdit

selling-edge analysis (plural selling-edge analyses)

  1. (Advertising) a quantitative research technique used in an advertising copy test to determine which product attributes or benefits drive purchase motivation.
    The potato chip commercial’s selling-edge analysis helped the company to narrow their focus to just three product benefits: flavor, crunch, and fun.

See alsoEdit