showrooming

English

Verb

showrooming

1. present participle and gerund of showroom

Noun

showrooming (uncountable)

1. gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.

   Traditional retailers are devising strategies to counteract the threat from showrooming.

   • 2012 September 10, Katharine Grayson, “Best Buy CEO Joly calls showrooming a 'falsehood'”, in Minneapolis-St. Paul Business Journal‎^[1]:

     Best Buy Co. Inc. CEO Hubert Joly denied that "showrooming" is a threat to the retailer in an interview with the Star Tribune published on Sunday.

See also

• comparison shopping
• kick the tires