shtick (plural shticks)
- A characteristic trait or theme.
2012 August 21, Jason Heller, “The Darkness: Hot Cakes (Music Review)”, The Onion AV Club:
- Self-mythology has always been part of The Darkness’ shtick, but here Hawkins and crew forget to back it up with music catchy enough to transcend the solipsism.
2014 January 21, Hermione Hoby, “Julia Roberts interview for August: Osage County – 'I might actually go to hell for this ...': Julia Roberts reveals why her violent, Oscar-nominated performance in August: Osage County made her feel 'like a terrible person' [print version: 'I might actually go to hell for this ...' (18 January 2014, p. R4)]”, The Daily Telegraph (Review):
- [H]owever hard she pushed the tough-talkin' shtick, she remained doe-eyed, glowing and somehow unassailably demure.
- A gimmick.