snowclone

English edit

WOTD – 27 December 2007

Etymology edit

Blend of snow cone +‎ clone, after the popular idea that the Inuit have a large number of words for different types of snow; coined by Glen Whitman in response to Geoffrey Pullum on the blog Language Log.

Pronunciation edit

(Received Pronunciation) IPA^(key): /ˈsnəʊ.kləʊn/
(US) IPA^(key): /ˈsnoʊ.kloʊn/
Audio (US) (file)
Audio (AU) (file)

Noun edit

snowclone (plural snowclones)

(grammar, linguistics) A type of cliché which uses an old idiom formulaically placed in a new context.
"To fry or not to fry" is a snowclone of the famous quotation from Shakespeare's Hamlet, "To be or not to be".
- 2005 November 5, auuV, “Some articles that I like. They are about language,”, in alt.running.out.of.newsgroup.names (Usenet):
  I stumbled upon the site the other day, when I was looking up the origins of the "Im not an X, but I play one on TV" snowclone.
- 2005 December 3, David Rowan, “"Snowclone" journalism”, Trendsurfing, in The Times‎^[1], archived from the original on 6 September 2006:
  Suddenly snowclone hunters were documenting media usages suggesting that, in space, no one can hear you belch, bitch, blog, speak, squeak or suck.
- 2006 June 20, Michael Erard, “Analyzing Eggcorns and Snowclones, and Challenging Strunk and White”, in The New York Times, page F4:
  Regular readers learned there first about snowclones, the basic building blocks of cliches, like "X is the new Y" or "you don't need a degree in A to do B."
- 2006 July, Mark Peters, “Not Your Father's Cliché”, in Columbia Journalism Review, volume 45, number 2, page 14:
  If so, you're being snowed under by snowclones — a category of fill-in-the-blank cliché identified by linguists.
- 2006 Nov 18, unknown author, "Snowclone", in New Scientist 192(2578), page 80
  When you read phrases like these in a newspaper, you've stumbled across a particular type of cliché: the snowclone.

Related terms edit

Translations edit

a type of cliché

Chinese:
Mandarin: 雪克隆 (xuěkèlóng)
Dutch: sneeuwkloon
Finnish: kulunut ilmaus
French: snowclone (fr)
German: sprachline Schablone f
Japanese: もじり (ja) (mojiri), スノークローン (sunōkurōn)
Russian: фра́за-клише́ f (fráza-klišé)
Swedish: snöklon

Verb edit

snowclone (third-person singular simple present snowclones, present participle snowcloning, simple past and past participle snowcloned)

(intransitive) To use a snowclone in speech or writing.
- 2006 November 15, “The word: Snowclone”, in New Scientist‎^[2], number 2578:
  Many journalists are guilty of serial snowcloning, but snowclones aren't always a symptom of laziness – they can be a cultural in-joke.

References edit

Geoffrey Pullum (2004 January 16) “Snowclones: lexicographical dating to the second”, in Language Log