snowclone

WOTD – 27 December 2007

English

Etymology

Blend of snow cone and clone, after the popular idea that Eskimos have a large number of words for different types of snow; coined by Glen Whitman in response to Geoffrey Pullum on the blog Language Log.

Pronunciation

(RP) IPA: /ˈsnəʊ.kləʊn/, X-SAMPA: /"sn@U.kl@Un/
(US) IPA: /ˈsnoʊ.kloʊn/, X-SAMPA: /"snoU.kloUn/
Audio (US)
(file)

Noun

snowclone (plural snowclones)

A type of cliché which uses an old idiom formulaically in a new context.
- 2005 Nov 5, auuV, "Some articles that I like. They are about language," alt.running.out.of.newsgroup.names, Usenet
  I stumbled upon the site the other day, when I was looking up the origins of the "Im not an X, but I play one on TV" snowclone.
- 2005 December 3, David Rowan, "Trendsurfing: 'Snowclone' journalism" [1], The Times
  Suddenly snowclone hunters were documenting media usages suggesting that, in space, no one can hear you belch, bitch, blog, speak, squeak or suck.
- 2006 Jun 20, Michael Erard, "Analyzing Eggcorns and Snowclones, and Challenging Strunk and White", in The New York Times, page F4
  Regular readers learned there first about snowclones, the basic building blocks of cliches, like "X is the new Y" or "you don't need a degree in A to do B."
- 2006 Jul, Mark Peters, "Not Your Father's Cliché", in Columbia Journalism Review 45(2), page 14
  If so, you're being snowed under by snowclones — a category of fill-in-the-blank cliché identified by linguists.
- 2006 Nov 18, unknown author, "Snowclone", in New Scientist 192(2578), page 80
  When you read phrases like these in a newspaper, you've stumbled across a particular type of cliché: the snowclone.