sourfaux
English edit
This English term is a hot word. Its inclusion on Wiktionary is provisional.
Etymology edit
Coined by Chris Young, the coordinator of the Real Bread Campaign, in 2015.
Noun edit
sourfaux (plural sourfauxes)
- (cooking, nutrition, neologism) Bread that is labelled “sourdough” by the shop that sells it but actually contains cheaper ingredients and is made in a way that takes less time. [from 2015]
- 2022 April 23, Jon Ungoed-Thomas, “An honest crust? Craft bakeries rise up against ‘sourfaux’ bread”, in The Guardian[1]:
- But it is now under scrutiny in a government review over the longstanding claims that a “sourfaux” scandal is undermining the traditional genuine loaf.