Last modified on 5 December 2014, at 02:04

stickiness

EnglishEdit

EtymologyEdit

sticky +‎ -ness

NounEdit

stickiness (uncountable)

  1. the property of sticking or adhering; adhesion
  2. warmth and humidity, as on a muggy day
  3. (economics, of prices or wages) the tendency to stay the same despite changes in the economy
  4. (marketing, interface design) the presence of unique attributes that make a product indisposable and valuable to its owner
    The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
  5. (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
    The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
  6. (psychology) an overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations

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