Last modified on 30 May 2014, at 21:30

targetability

EnglishEdit

EtymologyEdit

targetable +‎ -ity

NounEdit

targetability (usually uncountable, plural targetabilities)

  1. (marketing) A potential to be aimed at or customised for a specific market.
    • 2007 January 11, Louise Story, “Digital Billboard Up Ahead: New-Wave Sign or Hazard?”, New York Times:
      Digital signs, Ms. Senese said, offer “immense creativity, flexibility and targetability for different demographics, which was really never an option for out-of-home advertising.”