trialability

English

Etymology

trial +‎ -ability

Noun

trialability (uncountable)

1. The quality or degree of being trialable.
   • 2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications:

     The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.