viral marketing

English

Noun

viral marketing (uncountable)

1. (advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.
   • 2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:

     A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.

Translations

a marketing technique

• Russian: ви́русный ма́ркетинг m (vírusnyj márketing)
• Turkish: salgın pazarlama
• Ukrainian: ві́русний ма́ркетинг m (vírusnyj márketynh)

See also

• meme

Further reading

• viral marketing on Wikipedia.Wikipedia