vlogpology

English

Etymology

Blend of vlog +‎ apology. Popularised in a January 2020 study of YouTuber apology videos by data visualisation website The Pudding, but attested earlier (see quotations).

Noun

vlogpology (plural vlogpologies)

1. (derogatory, neologism, very rare) An apology video; a video, typically uploaded to video-sharing service YouTube, in which an Internet celebrity/influencer apologises for, or addresses, public backlash, especially in an insincere manner.
   • 2013 April 10, JMMA_ALLDAY, Twitter‎^[1]:

     fucking RUINED this guy myers needs a vlogpology without hte mask ...SHOW YOURSELF MYERS !

   • 2017 March 7, InTechTodayPod, Twitter‎^[2]:

     And this is what he was trying to do. A vlog apology. Vlogpology. 👌

   • 2020 January, Arjun Kakkar, Russell Samora, “The Aftermath of a YouTube Apology”, in The Pudding‎^[3]:

     vlogpology (noun): when a famous YouTuber becomes embroiled in a controversy, makes headlines, and releases an apology video.

   • 2022 November, Bella Sampson, I'm Sorry You(Tube) Feel That Way: An Introduction to the YouTube Vlogpology Genre‎^[4] (Thesis), Auckland University of Technology, page 2:

     My findings also show that vlogpologies are often created when the vlogger is under extreme duress and may be uncomfortable with being told to apologise, which can result in non-apologetic language and seem insincere.