Citations:marketese
English citations of marketese
- 2000, Jakob Nielsen, Designing web usability[1], 667, illustrated, reprint edition, New Riders, →ISBN:
- Two additional problems with this page are the use of a low-contrast color for the main product description and the emphasis on market-ese instead of a useful summary of what customers this product is intended for.
- 2002 June 15, CIO, volume 15, number 17, page 92:
- Many consumer sites fill their pages with content written in marketese by the company itself. In health care, that won't fly. So the CIOs cull content from sources that consumers already trust, sources such as the American Medical Association and Johns Hopkins University.
- 2006 April, “Dell Inspiron E1705”, in Maximum PC, Future US, Inc., →ISSN, page 68:
- Wonder what the heck a Core Duo is? We understand. Using a marketese-to-English translation converter, we discovered that the Core Duo T2500 is a Pentium M derivative CPU featuring two 2GHz cores, each with 2MB of "smart" cache.
- 2008, Tim Ash, Landing page optimization: the definitive guide to testing and tuning for conversions, illustrated edition, 9780470174623, →ISBN, page 134:
- Your visitors detest marketese. Unfortunately, your landing page was probably written in this kind of over-the-top promotional style. It usually involves a lot of boasting and unsubstantiated claims.