Vajazzling, a beauty treatment that involves having little jewels glued to one's pubic area, had a whole episode of TOWIE, currently in its second series, devoted to it.
"It's basically just little [Swarovski] crystals that are applied to your [freshly waxed] area for a little nice surprise down there," Vu, who learned about the art of vajazzling in New York, explained.
ITV2 star Billie also explained she thought ex-Spice Girl Victoria would benefit from vajazzling — the beauty treatment made famous by the "living soap".
The vogue is also courtesy of vajazzling, Pussy Riot, Rush Limbaugh and a host of other cultural factors and thought leaders. So are we in a vaginal heyday or a backlash?