behavioural science

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behavioural science (countable and uncountable, plural behavioural sciences)

  1. The systematic analysis and investigation of human and animal behaviour through controlled and naturalistic observation and disciplined scientific experimentation.
    • 2020, Helen Bao, Behavioural Science and Housing Decision Making: A Case Study Approach[1], Routledge, →ISBN:
      It is, therefore, important to study the applications of behavioural science in housing decision making.

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