EnglishEdit

EtymologyEdit

Blend of brand +‎ hijacking

NounEdit

brandjacking ‎(uncountable)

 
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Wikipedia
  1. (Internet) The imposture of the online identity of another person or company.
    • 2009, Joel Postman, SocialCorp: social media goes corporate (page 121)
      This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.