high concept

English

Noun

high concept (plural high concepts)

1. (of a film, book, etc.) An appealing idea for a work that can be understandably summarized in a few sentences or less.
   • 1994, Justin Wyatt, High Concept: Movies and Marketing in Hollywood, University of Texas Press,, →ISBN:

     Spielberg's opinion relates well to the vision of high concept expressed by other Hollywood representatives: a striking, easily reducible narrative which also offers a high degree of marketability.

   • 2021 August 6, A. A. Dowd, “The Ryan Reynolds action-comedy Free Guy is a Truman Show for the Fortnite age”, in The A.V. Club‎^[1]:

     for all its casual mayhem, Free Guy turns out to be a rather cuddly crowdpleaser, a high-concept blockbuster trifle with bubblegum ice cream clogging its circuits.

See also

• elevator pitch