ploughman's lunch
English edit
Etymology edit
Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.
Noun edit
ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)
- (British) A light meal of bread, cheese, and pickled onions (or cucumbers), etc., especially one served in a pub at lunchtime.