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single-minded branding moment



single-minded branding moment (plural single-minded branding moments)

  1. (Advertising) a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention.
    Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.


The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005