subbrand

English

Etymology

From sub- +‎ brand.

Noun

subbrand (plural subbrands)

1. (marketing) A subsidiary brand.
   • 2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, in New York Times‎^[1]:

     Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.

Verb

subbrand (third-person singular simple present subbrands, present participle subbranding, simple past and past participle subbranded)

1. (transitive) To market under a subsidiary brand.