word +‎ mark


wordmark ‎(plural wordmarks)

  1. (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic treatments. Usually the company name is incorporated together with simple graphic treatments, so that the representation of the word essentially becomes a symbol of the company.
  2. (computing) A bit in each memory location on some variable-word-length computers (e.g. IBM 1401, IBM 1620) used to mark the end of a word.

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