wow factor

English edit

wow factor (plural wow factors)

(informal) The feature of a situation, product etc. that generates amazement and excitement.
- 2012 January 28, The Guardian:
  The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.
- 2015, evo: Supercars, page 9:
  Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.