reverse confusion
English edit
Noun edit
reverse confusion (usually uncountable, plural not attested)
- (trademark law) A situation where a competitor is responsible for a younger use of a mark and by exploiting his market dominance imparts his goodwill to the mistaking buyers of the senior user and erodes the latter’s goodwill and control of it.
- Antonym: forward confusion
Usage notes edit
The Sleekcraft factors according to US jurisprudence assess both directions of confusion.