Citations:brandscaping

English citations of brandscaping

The creation of mutually beneficial partnerships between brands

• 2012, Andrew M. Davis, Brandscaping, Content Marketing Institute, page 13:

  That’s the power of brandscaping—working with others to increase demand for every partner’s product.

• 2014, Larry Weber, Lisa Leslie Henderson, The Digital Marketer, John Wiley & Sons, page 208:

  Brandscaping works because the customers with whom we are interested in engaging are likely to already be fans, followers, and subscribers of other brands.